This was a multistep form that started with low-threat but relevant questions. The logic makes the user start something, so they then feel compelled to finish it.
A short demo video of what the product is.
The most important social proof added is the G2 badge in the hero, which helps establish credibility and is an indicator for a product of high quality.
Action-oriented headline that explains what is possible with the benefits of the product.
The original form vs. the newly optimized form. The main changes were the removal of questions (we cleared this with their CRM team ahead of time), the tweaking of form text to make it less threatening, and the re-arranging of questions to start with a lower-threat question (company size) before proceeding to higher-threat ones (name, email, phone).
This is the mobile version of the multistep form flow.
Testimonial and G2 Creative
