Mural - Michael Musa

The core offer of this page pushed the user straight into a live demo. Based on our testing, a click-through CTA with external tracking performed better than a traditional multistep form.

Badges and reviews from G2 should always be featured prominently in the hero section if available.

Benefits and features of the product are included above the fold.

User testimonials and additional G2 logos were added for more credibility.

Reworked the existing landing page by changing the logo, making testimonials more prominent, and significantly shortening the length of the page.

Mobile optimization dictated our desktop adjustments. The key was to bring the benefits and social proof to the forefront by putting them above the fold.

Aggressive testing, research, and data reporting were priority number one for Mural, a digital canvas software that encouraged collaboration among teammates. We prioritized developing new creative, A/B testing it, and then tailoring that creative according to those new findings.

The value of A/B testing lies in understanding that every client is unique and that best practices that work for some may not work for others. A form, for example, proved less advantageous for them, and a simple button on the page actually resulted in higher conversions for them. A shorter and much more concise page also helped significantly.

Simplicity was key for Mural. A single CTA and a shorter page proved highly effective.

A/B Testing
Conversion Rate Optimization
Creative Direction
Landing Page Design
Mobile Optimization