The sheer amount of ad creative designed for Bloomberg could not be understated. Our objective was to churn out as much ad creative as possible to sell their main publication subscription. Each month had a new campaign that featured both static and animated creative that I either designed myself or oversaw direction on. I worked closely with our Bloomberg reps to make sure messaging was in line with the Bloomberg brand. We were partners during many turbulent world moments, including the COVID-19 pandemic and the 2020 presidential election.
The “Don’t Miss Out” ad in particular was successful in driving subscriptions during the election and pandemic.
