I’m Michael Musa, a senior-level CRO strategist with eight years of experience in the digital advertising space. I also have over a decade of experience in the creative industry across many mediums of art and design. I specialize in conversion rate optimization, with a strong emphasis on usability testing, user research, heatmapping, and behavioral analysis. I also bring deep experience in UI/UX design and performance creative. I have worked with clients across SaaS, e-commerce, B2B, B2C, and more. I value my client relationships, their success, and the collaboration and partnerships with my teammates and leadership.

All projects in this portfolio were designed and executed by me. In cases where a project was not solely designed by me, I collaborated closely with my team and provided creative direction or strategic guidance. All A/B tests were developed using my research and analysis to improve conversion rates. Client-provided photos and brand assets remain the property of their respective brands.

When I’m not working, I’m probably at the gym, drizzling olive oil on something, or hunting a dragon with a greatsword—though I’m very rarely doing all three at once.