Flodesk - Michael Musa

Immediately after pressing the button, the user would be directed to an email sign-up page and start the trial immediately. Our goal was to educate the user as much as possible on the landing page in order to complement their existing flow.

Adding a UGC testimonial section in addition to the G2 and Capterra badges, along with written testimonials, gave the landing page a fierce social proof presence.

Flodesk is an email marketing software. We utilized a multi-platform creative presence to increase their brand awareness and, as a result, drive more account creations and purchases. They were very passionate about the relationship they had with their target audience; this was something we leveraged through the use of user-generated content testimonial videos on the landing page.

Utilizing a dedicated customer base for social proof content is especially helpful for increasing outreach and maximizing conversions.

UGC videos on the landing page helped us reach a wider audience and provide a 2% lift in conversions on the landing page.

A/B Testing
Ad Design
Animated/Video Ad Direction
Conversion Rate Optimization
Landing Page Design