This landing page educated the user about the program and pushed traffic to an external form flow for a digital brochure. The page was designed in native software that integrates with the client’s CRM. Their number one priority.
Student testimonials are incredibly important for social credibility. Keeping them towards the top has been shown to increase conversions on multiple pages.
Program benefits and at-a-glance information were the second-most important pieces of information in our hierarchy.
Lastly, we have FAQ information to help clear up any remaining ambiguity with the program. FAQ sections have proven to be quite helpful within the education space.
Facebook & Google Display Creative
Scrolling Sticky Header A/B Test
A fixed header with a CTA was used to optimize the mobile experience. This button added a smooth scroll function back to the form to save the user the effort of having to manually scroll up.