Creating a wide variety of ads for Upwork was their biggest priority during our partnership. Ad creative for social campaigns often requires striking visuals, concise messaging, and clear calls-to-action to drive engagement and maximize conversions. I worked closely with the Upwork team to develop messages that were on brand and utilized their visual elements to create designs that complemented those messages.
Tailoring the creative elements based on user research is essential. This included optimizing the visuals, copy, and call-to-action to resonate with the audience. Interactive poll ads and animated/video ads were particularly successful with this account.
Our ad research indicated that we should tailor ads around the specific benefits of remote and freelance work.
